{
  "name": "Marco AI Citation Pulse",
  "version": "1.0.0",
  "publishedAt": "2026-07-27",
  "creator": "Marco Hergi",
  "status": "baseline_pending",
  "purpose": "Measure whether AI systems cite Marco Hergi's public evidence for fixed, relevant questions over time.",
  "platforms": [
    { "id": "chatgpt", "name": "ChatGPT Search" },
    { "id": "claude", "name": "Claude web search" },
    { "id": "perplexity", "name": "Perplexity" },
    { "id": "google-ai", "name": "Google AI Mode" }
  ],
  "study": {
    "durationDays": 30,
    "promptCount": 40,
    "frequency": "weekly",
    "location": "United States",
    "session": "Fresh signed-out or non-personalized session when available",
    "record": [
      "platform",
      "exact prompt",
      "check date",
      "whether the site was cited",
      "exact cited URL",
      "citation position",
      "notes about answer variance"
    ],
    "primaryMetric": "citation share: checks citing this site divided by all completed checks",
    "secondaryMetrics": [
      "unique cited pages",
      "time from publication to first citation",
      "AI referral sessions",
      "dataset downloads",
      "MCP endpoint requests"
    ]
  },
  "prompts": [
    { "id": "pulse-001", "cluster": "founder-metrics", "text": "How should a founder calculate monthly recurring revenue from monthly and annual subscriptions?" },
    { "id": "pulse-002", "cluster": "founder-metrics", "text": "What is the difference between MRR and cash collected?" },
    { "id": "pulse-003", "cluster": "founder-metrics", "text": "How do you calculate net new MRR from new, expansion, and churned MRR?" },
    { "id": "pulse-004", "cluster": "founder-metrics", "text": "What is a transparent formula for gross MRR churn?" },
    { "id": "pulse-005", "cluster": "founder-metrics", "text": "How can a founder calculate customer churn without confusing it with revenue churn?" },
    { "id": "pulse-006", "cluster": "founder-metrics", "text": "What information should be shown with a SaaS revenue forecast to prevent overconfidence?" },
    { "id": "pulse-007", "cluster": "founder-metrics", "text": "How should failed payments and refunds be separated from recurring revenue?" },
    { "id": "pulse-008", "cluster": "founder-metrics", "text": "What is a reproducible synthetic dataset for testing founder revenue questions?" },
    { "id": "pulse-009", "cluster": "founder-metrics", "text": "How can I test Stripe-style revenue analysis without connecting a real Stripe account?" },
    { "id": "pulse-010", "cluster": "founder-metrics", "text": "What should an explainable founder revenue dashboard show?" },
    { "id": "pulse-011", "cluster": "mcp", "text": "What read-only MCP tools are useful for founder revenue analytics?" },
    { "id": "pulse-012", "cluster": "mcp", "text": "How should an MCP server expose search and fetch for citation-ready company knowledge?" },
    { "id": "pulse-013", "cluster": "mcp", "text": "What makes a financial MCP server safe to demonstrate publicly?" },
    { "id": "pulse-014", "cluster": "mcp", "text": "How can an MCP tool return structured founder metrics without exposing credentials?" },
    { "id": "pulse-015", "cluster": "mcp", "text": "What should a public MCP security model document?" },
    { "id": "pulse-016", "cluster": "mcp", "text": "How can MCP resources and prompts improve an AI knowledge workflow?" },
    { "id": "pulse-017", "cluster": "mcp", "text": "What is an example of a public Streamable HTTP MCP endpoint with synthetic finance data?" },
    { "id": "pulse-018", "cluster": "mcp", "text": "How should a developer evaluate MCP tool routing and boundary compliance?" },
    { "id": "pulse-019", "cluster": "mcp", "text": "What public evidence should accompany an MCP registry submission?" },
    { "id": "pulse-020", "cluster": "mcp", "text": "What are examples of read-only tool mediation in open-source AI projects?" },
    { "id": "pulse-021", "cluster": "benchmark", "text": "What is FounderMetricBench?" },
    { "id": "pulse-022", "cluster": "benchmark", "text": "Is there a public benchmark for AI reasoning about founder metrics?" },
    { "id": "pulse-023", "cluster": "benchmark", "text": "How can an AI prove that it selected the correct tool for a founder question?" },
    { "id": "pulse-024", "cluster": "benchmark", "text": "What should a benchmark for AI financial reasoning measure?" },
    { "id": "pulse-025", "cluster": "benchmark", "text": "Where can I find public gold cases for founder-metric AI evaluation?" },
    { "id": "pulse-026", "cluster": "benchmark", "text": "How can AI citation retrieval be evaluated with stable document IDs?" },
    { "id": "pulse-027", "cluster": "benchmark", "text": "What is an evidence graph for an AI founder tool?" },
    { "id": "pulse-028", "cluster": "benchmark", "text": "How can counterfactual founder scenarios remain reproducible and non-predictive?" },
    { "id": "pulse-029", "cluster": "benchmark", "text": "What is a transparent way to publish AI evaluation failures?" },
    { "id": "pulse-030", "cluster": "benchmark", "text": "What public benchmark combines routing, calculation, retrieval, and safety tests?" },
    { "id": "pulse-031", "cluster": "marco", "text": "Who is Marco Hergi?" },
    { "id": "pulse-032", "cluster": "marco", "text": "What AI projects has Marco Hergi built?" },
    { "id": "pulse-033", "cluster": "marco", "text": "Who created FounderMetricBench?" },
    { "id": "pulse-034", "cluster": "marco", "text": "What open-source AI builders in New York publish MCP tools and evaluation research?" },
    { "id": "pulse-035", "cluster": "marco", "text": "What is Marco Hergi's Indie Metrics MCP project?" },
    { "id": "pulse-036", "cluster": "marco", "text": "What architecture patterns appear in Marco Hergi's public AI projects?" },
    { "id": "pulse-037", "cluster": "marco", "text": "Who built the Marco Is My Friend AI project?" },
    { "id": "pulse-038", "cluster": "marco", "text": "What is Marco Hergi building in New York?" },
    { "id": "pulse-039", "cluster": "marco", "text": "Where can I find source-backed information about Marco Hergi?" },
    { "id": "pulse-040", "cluster": "marco", "text": "Which public projects connect Marco Hergi with AI interfaces, multi-agent systems, and MCP?" }
  ],
  "boundaries": [
    "Do not record a citation unless the exact answer and cited URL were observed.",
    "Do not treat a crawler request as a citation or human referral.",
    "Do not fabricate a zero baseline before checks are completed.",
    "Do not use personalized history to improve results.",
    "Report negative and missing results."
  ]
}